I visited the insulator emporium to see what they have that they are selling before closing and I was rewarded with the screen you see.(Actually,2 screens I collaged) 1 screen states you have multiple viruses and it looks pretty darn authentic and you have the option to "erase/remove threats" below the box by clicking on "erase threats". However, by clicking the "erase threats" link what you're actually doing is INSTALLING malware to your PC.The second screen, if you click to EXIT states with a prompt box that you are about to crash your system and damage your PC.

Whoever has compromised the insulator emporium website is taking advantage of the normal panic reaction a person has to getting a PC virus, has created a realistic virus protection screen with links and has enabled it to download malware to your PC all the while making you believe that you're actually eliminating threats. When you get either screen, click the X and close the browser completely. The prompt box you get stating that you are going to damage your PC and crash your system is fake and is trying to convince you to install the malware. I exited and then ran a complete, fully updated spyware/anti virus scan on my system with zero problems just to be sure. I recommend NOT visiting insulator emporium until the site's security has been re-established. Even manually typing in the full site http://www. instead of using a hotlink still gets you the virus problem.