The ad reads:

Alana MacFarlane is a 20 year old from San Rafael, California. She's one of our first women telephone installers. She won't be the last.

We also have several hundred male telephone operators. And a policy that there are no all-male or all-female jobs at the phone company.

We want the men and woman of the telephone company to do what they want to do, and do best.

For example, Alana likes working outdoors. "I don't go for office routine," she said. "But as an installer, I get plenty of variety and a chance to move around."

Some people like to work with their hands, or like Alana, get a kick out of working 20 feet up in the air.

Others like to drive trucks. Some we are helping to develop into good managers.

Today, when openings exist, local Bell Companies are offering applicants and present employees some jobs they may never have thought about before. We want to help all advance to the best of their abilities.

AT&T and your local Bell Company are equal opportunity employers.

Additional research says that this was a full page color ad in Life Magazine May 12, 1972 page 11 and again in July 21, 1972 page 28.